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What to Think about When Choosing a Company Name
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What to Think about When Choosing a Company Name

By Brett Melson Wednesday, March 25, 2009

What's in a (Company) Name? What to Think about When Choosing a Company Name

Choosing a company name for the new business you are incorporating is a big decision, one that requires quite a bit of thought and effort. Some people like to keep their company's name as vague as possible while others prefer to spell out exactly what their company offers; still others think of a creative and unique name to catch the public's attention. Both of these approaches have advantanges and disadvantages. By keeping a company's name vague, potential clients may not know what type of business the company offers. However, advertising the exact activities of the business via its name often results in a too-long and/or awkward company name. The problem with creating a really unique name is that it might be too hard for potential clients to remember. A great way to settle on a name is to conduct a mini-focus group by asking family, friends and associates for feedback.

Once you have decided on a favorite name and you're excited to name your company, let Harvard Business Services, Inc. help you take the next step. We offer a free name availability service--let us check on the availability of the name you'd like to use. Simply call us or go online to Both options are fast and easy. 

If you wind up choosing a company name that is not available, adding another word, such as partners, group, international, worldwide or enterprises often helps. I tell everyone that choosing their company's name is usually the hardest part of the entire incorporation process. If you put some time and effort into the decision now, you’ll get the name right the first time. 

More By Brett Melson


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