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What is a Certified B Corporation?
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What is a Certified B Corporation?


By Meri Weiss Monday, October 10, 2016

what is a certified b corporation

 

What Is B Lab?

 

B Lab is a non-profit corporation that certifies B Corporations—it offers a variety of support, varying from access to the Certified B Corp logo to introducing new Certified B companies to a large, lively community of other Certified B Corporations.

 

 

What Is a B Corporation?

 

B Corp is to business what USDA Organic certification is to milk.”

 

A Certified B Corp is a for-profit corporation that has been certified by B Lab, which is a non-profit company that measures a company’s social and environmental performance against the standards in the online B Impact Assessment.

 

There are over 1,800 Certified B Corps in over 50 countries across 130 different industries. 

 

B Lab’s goal is to build “a global community of Certified B Corporations who meet that highest standards of verified, overall social and environmental performance, public transparency and legal accountability.”

 

 

So What Is a Certified B Corporation?

 

A Certified B Corporation is a company that has passed B Lab’s certification process, which involves assessing and possibly changing some of its methods in regard to social and environmental performances (i.e., how it treats its employees and how it treats its garbage). 

There are five significant conditions to a Certified B Corporation.

 

Although some of these conditions overlap with Benefit Corporations, Certified B Corporations and Benefit Corporations are not the same thing).

 

According to B Lab, the six conditions that define a Certified B Corporation are:

 

  • Accountability:    
    • Directors are mandated to consider the company’s impact on all shareholders
  • Transparency:     
    • Certified B Corporations must publish and make public a report of their social and environmental performance; this report is assessed by a neutral, third-party standard.
  • Performance:      
    • Corporations much attain a minimum score on the B Impact Assessment test & re-certify every two years
  • Availability:         
    • Any business can become a Certified B Corporation, no matter what type of business entity it is or in which country/state it is incorporated
  • Cost:                 
    • Certification fees vary, based on revenues

 

Different types of companies require different types of certification. The four categories are:

  • Start-ups
  • Multinationals and public companies
  • Companies with related entities
  • International certification

[Note: B Lab offers a dedicated FAQ page for start-ups.]

 

B corp impact assessment

 

 

 

How Are Companies Assessed by B Lab?

 

The Assessment asks questions to help corporate leaders understand how—and why—“to build a better business—better for your workers, community and the environment.”

 

You can measure your company’s social and environmental impact on your own, using B Lab’s free, confidential B Impact Assessment.

 

Why Use B Corp’s Impact Assessment?

 

30 minutes can give you a snapshot of your company’s impact, which includes a basic summary of which things your company excels at and which it could improve upon. 2 - 3 hours gives you a full impact report, which includes a holistic report on how your company scores on a single impact topic.

 

Within the B Impact Assessment, you can also access improvement tools, best practices guides and case studies as well as create a customized plan for your company’s improvement. Standards and benchmarks can help you reach your improvement goal.

 

Why Assess Your Company and Why Change?

  • Attract & engage employees
  • Earn Press
  • Earn trust
  • Gain a competitive advantage

 

 

 

If you doubt that one company—yours—can make a difference in the world yet still make a profit, consider this: according to the comprehensive study entitled Sustainability Pays: Studies That Prove the Business Case for Sustainability, “businesses can improve short-and long-term profitability through the adoption of sustainable practices […].

 

If you don’t believe that people pay attention to or care about the sustainability issues of the corporations they work at, work with or buy from, you’re wrong.

 

According to the Harvard Business Review, millennials, who represent about 50% of the global workforce, seek work that connects them to a larger purpose.

 

The Impact Assessment is designed for any type of for-profit company and any size of for-profit company.

 

The questions posed on the Impact Assessment will be tailored to the number of employees you indicate, so owners of a small business can take the Impact Assessment as well.

 

The Impact Assessment “comprehensively covers the impact of a businesses on all of its stakeholders, including its workers, suppliers, community and the environment.

 

The Assessment also captures best practices regarding mission, measurement and governance.” The most heavily-weighted part of the Assessment deals with each company’s specific business model.

 

Since the Impact Assessment measures current and previous business performance rather than planned intentions, start-ups tend to utilize it only as a learning tool—since they haven’t yet existed long enough to measure their impact, start-ups can instead weave the appropriate practices into their companies for future success.

 

Why Become a B Corp?

  • Your company can lead a movement
  • Your company can attract Investors
  • Your company can generate Press
  • Your company can attract and engage talent

 

The B Corp Declaration: As B Corporations and leaders of this emerging economy, we believe:

 

  • That we must be the change we seek in the world.
  • That all business ought to be conducted as if people and place mattered.
  • That, through their products, practices and profits, businesses should aspire to do no harm and benefit all.

 

 

If you would like more information on becoming a Certified B Corporation, our friends at B Lab offer more detailed information as well as ongoing support.

 

More By Meri Weiss

 

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