Your Business Location is Very Important and Here’s Why

Business LocationWhen starting a business relying on in-person interaction, it is paramount to choose the right location. You need to find the right business location for your retail store or restaurant, especially if you're running a small operation. Depending on how it's designed, your small business's foot traffic, business atmosphere, and long-term success will likely be dependent on how many people you can get through your doors.

Choosing a business location may seem as straightforward as placing your finger on a map. There are, however, several factors to consider. If you choose carefully when opening an office or virtual office space, you can reap tremendous profits, but choose the wrong one and you may do more harm than good.

What is the impact of location on business?

In this article, we will discuss how location is important for a business’s success. Several factors should determine where a company decides to set up a shop.

The Demographics

Think about where your target audience is located and who they are. Specifically, research the demographics of the area where you want to open a business. Business owners whose revenue depends on foot traffic should locate their businesses where their target audience clusters. You can also use this information to determine how much demand your product or service could have in an area based on disposable income.

The Competition

A close relationship with your competitors can either be a good or a bad thing, depending on your industry and the type of business you run. Small businesses may want to avoid selecting a location next to a competitor selling the same product for less money. Conversely, you could choose a business location that is easier to access if your competitor's location is difficult to access.

The Tax System

There may be tax implications associated with your prospective location, both on a state and local level. Depending on the type of business you run, you might be able to get more tax benefits if your business is located outside a certain zone or municipality.

The Structure of the Building

It is important to consider not only what’s on the property when choosing the right business location. You and your employees should find a business location that all of you will like. Also look at it from the standpoint of a potential customer or client. If you want to grow your business and serve your clients or customers successfully, you need to find a location with the right structure.

The Zoning System

Find out what the zoning map looks like for your local city or town. Depending on your locality, you can determine what kinds of business activities are permitted. A commercial zoning district's proximity can be crucial for retail stores or restaurants. Located near a residential zoning district, you might be able to access foot traffic more directly.

Businesses Nearby

Think about other businesses near your potential location in the same way that you consider where your competitors are located. Your target demographic might be attracted to those businesses. You should take your neighbors into consideration when deciding the best place to open a business. To create a prosperous economic environment, you should collaborate with other businesses. Relationships that are adversarial shouldn't be tolerated in the business world.

Foot Traffic

Certain small businesses can benefit greatly from good foot traffic. Visit the location several times throughout the day if it's in a highly foot-trafficked area so you can observe how the crowds change. If you want to know how much potential foot traffic there will be in the designated area of the potential location, try to gauge the extent to which your business can benefit from it.

Choose the right location for your business

The best place to open a business isn’t always obvious. You should take into consideration the larger business goals and general direction of your company before deciding. If your business is more suited to a rural location with plenty of parking than to a city center location that has excellent transport links, then location is of the utmost importance to you.

*Disclaimer*: Harvard Business Services, Inc. is neither a law firm nor an accounting firm and, even in cases where the author is an attorney, or a tax professional, nothing in this article constitutes legal or tax advice. This article provides general commentary on, and analysis of, the subject addressed. We strongly advise that you consult an attorney or tax professional to receive legal or tax guidance tailored to your specific circumstances. Any action taken or not taken based on this article is at your own risk. If an article cites or provides a link to third-party sources or websites, Harvard Business Services, Inc. is not responsible for and makes no representations regarding such source’s content or accuracy. Opinions expressed in this article do not necessarily reflect those of Harvard Business Services, Inc.

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