How Sweat Equity Can Benefit Your Startup


How Sweat Equity Can Benefit Your StartupSweat equity is a term used by the startup world to describe a non-monetary investment, one that contributes to a company via physical labor, administrative tasks or other types of work. This type of equity can be an important part of a startup, and a smart way to grow your business consistently over time. Essentially, instead of property, capital or resources, one partner guarantees the worth of his/her work.

In some cases, sweat equity may be coupled with a smaller financial investment, as compared to those made by other startup founders/partners. However, sweat equity is typically remunerated in the same manner as cash equity, often through stock distribution.

Not every startup begins with piles of cash, nor does every startup get infused with angel investment money or venture capital funds. Sometimes, a partner who is willing to work hard—both through long hours and physical exertion—is exactly what a startup needs.

However, sweat equity can be difficult to value accurately, and it is important not to overvalue it, though the value itself can be negotiable. The long-term commitment of the partner coupled with the long-term value of the sweat equity are what is most important to the startup company.

The single most significant thing to remember in regard to sweat equity is to put it in writing. All the duties that are encompassed in the sweat equity, as well as the valuation and compensation (whether in stocks, salary, cash, et al.), should be outlined in an agreement. This will ensure that all the partners/founders are in agreement and may also help the founders avoid disputes about the value of the sweat equity in the future.

Not every startup company wants or needs a sweat equity partner. However, a sweat equity partner could be just what a bootstrapped company needs in order to move into the next phase of success.

More By Meri Weiss
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