It's Easy to Do Social Media Tracking for Your Company

By Kathryn Hawkins Monday, November 25, 2013

social media trackingWhen you run a growing business, it’s important to keep an eye on what people are saying about your company. Did you know you can track what they’re saying publicly over social media platforms such as Facebook and Twitter, as well as reviews sites like Yelp, TripAdvisor and personal blogs. Keeping an eye on what’s being said about your brand can alert you to any potential problems, and can help you identify who your customers are and how to connect with them.

Here are some online tools that can help you track your brand mentions:

  • SocialMention – This free tool offers basic searches across webpages and public updates on social networks like Twitter and Facebook for the keywords you select.
  • Hootsuite – This social media management tool is available in both free and premium versions. It enables you to write and schedule social media updates, and to easily track and respond to mentions of your brand or specific keywords that you’ve set up. The paid version will allow you to add more social media tabs that you can view simultaneously and to add multiple users to manage your account.
  • Viralheat – This premium tool allows you to track social mentions on a product-by-product basis, or compare mentions of your brand to those of your competitors.
  • Spredfast – Aimed at enterprise-level organizations, the premium tool Spredfast enables large teams to collaborate on responding to social mentions and sharing content.
  • Sprout Social – One of the most affordable of premium options, Sprout Social allows you to simultaneously manage up to 10 social media accounts, with limited monitoring of brand-related mentions from Twitter, Facebook, and the web.

By tuning in to find out what people are saying about your brand or industry as a whole, you can ensure that you’ll be able to quickly respond to any complaints that people have about your brand and make sure that they’ve got their story straight. You can also use alerts to help keep track of new offerings from your competitors, or find out about new regulations that might affect your industry and business. Some of the tools, such as Hootsuite, can also be very helpful in keeping track of your company’s own social media activity, and responding to messages from others in a timely manner.

Social media tracking is an important part of running a business today—by using tools to help you correspond with fans and critics alike, you can make sure that your brand is responsive to social media chatter and prevent molehills from turning into mountains.

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