When you run a growing business, it’s important to keep an eye on what people are saying about your company. Did you know you can track what they’re saying publicly over social media platforms such as Facebook and Twitter, as well as reviews sites like Yelp, TripAdvisor and personal blogs. Keeping an eye on what’s being said about your brand can alert you to any potential problems, and can help you identify who your customers are and how to connect with them.
Here are some online tools that can help you track your brand mentions:
By tuning in to find out what people are saying about your brand or industry as a whole, you can ensure that you’ll be able to quickly respond to any complaints that people have about your brand and make sure that they’ve got their story straight. You can also use alerts to help keep track of new offerings from your competitors, or find out about new regulations that might affect your industry and business. Some of the tools, such as Hootsuite, can also be very helpful in keeping track of your company’s own social media activity, and responding to messages from others in a timely manner.
Social media tracking is an important part of running a business today—by using tools to help you correspond with fans and critics alike, you can make sure that your brand is responsive to social media chatter and prevent molehills from turning into mountains.