5 Key Attitudes for Entrepreneurial Success

No entrepreneur succeeds in every business venture. Every successful entrepreneur fails at least once, if not twice. How entrepreneurs learn from and utilize their failures, however, is what matters, because in entrepreneurship, attitude is everything.

Here are five key attitudes every entrepreneur must conquer in order to run a prosperous business venture:

  1. attitudes for entrepreneurial successPASSION

    Entrepreneurs should be passionate about their ideas, goals and, of course, their companies. This passion is what drives them to do what they do.

    Some entrepreneurs love the adventure and excitement of creating something new, and once it is established they lose interest and move on to something else.

    Other entrepreneurs feel passionately about the product they are constructing or the sense of accomplishment they feel because they know they are helping other people, helping animals or helping the planet.

    Whatever drives an individual to try to succeed is where his/her passion lies, and that passion is integral to entrepreneurial life.

    Entrepreneurs, like everyone else, feel fear. They are fearful that they won’t succeed or fearful a well-conceived idea cannot be executed. They do not, however, let these fears of failure define them. They are brave. They learn from failure. They utilize their fear of failing to push themselves to work harder and to strive to correct the mistakes that may have caused them to fail.

    Many entrepreneurs need multiple attempts to create a successful company. It is bravery that drives them to pursue success.

    Entrepreneurs experience setbacks. There are hurdles to overcome on any journey.

    Not everyone handles change or disappointment well. However, entrepreneurs must possess flexible mindsets so they can alter a course that seems to be headed toward failure.

    Flexible entrepreneurs should be aware that they may have to modify the route toward their established goal, or even perhaps tweak that established goal, in order to reach it successfully.

    It is not easy to start from the ground up and become a successful business owner. Many hours of hard work, frustration, creativity and supervision are poured into a new venture. If you are not willing to get up and work hard every day, probably seven days a week, then how can you expect success? No successful business is created quickly, easily or without strife.

    Entrepreneurs do not work a standard 9-5 day, nor do they log 40-hour work weeks. They are always working—establishing new ideas, creating new products, designing new processes, hiring smart and talented people.

    Entrepreneurs motivate themselves and continually look forward.
  5. attitudes entrepreneurs should haveINTEGRITY

    Entrepreneurs must be able to show others they are truthful and honest. Regardless of the type of business they hope to establish, colleagues, vendors, customers and investors must trust them. There is no way around this—entrepreneurs must be trusted, and trust must be earned.

    The best business idea in the world will likely fail if an untrustworthy person is at the helm. Suppliers need to know that payments for goods they have shipped will arrive on time.

    Customers need to know that whatever product or service they have ordered will be delivered as promised. Colleagues need to know that they are a valued part of the company’s success. Investors need to know that the company has to potential to grow.

    Attitude is everything in entrepreneurial life.


*Disclaimer*: Harvard Business Services, Inc. is neither a law firm nor an accounting firm and, even in cases where the author is an attorney, or a tax professional, nothing in this article constitutes legal or tax advice. This article provides general commentary on, and analysis of, the subject addressed. We strongly advise that you consult an attorney or tax professional to receive legal or tax guidance tailored to your specific circumstances. Any action taken or not taken based on this article is at your own risk. If an article cites or provides a link to third-party sources or websites, Harvard Business Services, Inc. is not responsible for and makes no representations regarding such source’s content or accuracy. Opinions expressed in this article do not necessarily reflect those of Harvard Business Services, Inc.

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There are 3 comments left for 5 Key Attitudes for Entrepreneurial Success

Idris Umar said: Monday, December 19, 2022

This is an insightful piece for intending and fulltime entrepreneurs. A positive attitude should be at the core of everything a business owner executes. Thumbs up. If there is an opening for contributors on your blog, I look forward to being one. Thank you.

HBS Staff replied: Monday, December 19, 2022


Thank you for reading our blog and we are glad this was an inspriing blog. If you have any questions we offer free lifetime customer support.

John David said: Wednesday, May 11, 2022

Hi, The article is well written and worth reading. Thank you for sharing the valuable information. Please keep sharing more

HBS Staff replied: Wednesday, May 11, 2022

John, Thank you for reading our blog and glad you found this article to be helpful.

Ritesh Singh said: Sunday, March 27, 2022

Thanks for such an awesome blog which every nascent entrepreneur must read to gain insights into the attitude he/she must keep to rock this journey! Tuned in for more such guiding content.

HBS Staff replied: Friday, April 1, 2022

We are glad you enjoyed reading our blog. We wish you much success.

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