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Posted by George Merlis


Copping an Attitude | The HBS Blog | Monday, September 26, 2011

One of my interview rules -- a rule so fundamental I call it a commandment -- is: “Thou shalt not lie, evade, speculate nor cop an attitude.”... Continue Reading

Posted In: Business Strategies

101: Blogging and Twitter Hazards Monday, September 19, 2011

Recently at a media training workshop, a staff publicist asked me if I would add a few words about the need to be discreet when blogging.... Continue Reading

Posted In: Business Strategies

Treat a Microphone Like a Gun | The HBS Blog Monday, September 12, 2011

Treat all microphones as if they are recording or broadcasting live. | Incorporate your company online today with the Best Delaware Registered Agent.... Continue Reading

Posted In: Business Strategies

Tough Media Questions II: Repeating Negatives Wednesday, August 31, 2011

I recently read an article in the New York Times that contained a textbook case of how not to respond to a negative question.... Continue Reading

Posted In: Business Strategies

Tough Media Questions I: Shock and Awe Answers Monday, August 29, 2011

I have come up with my own law for media interviews: “Anyone unprepared for tough questions will get them.”... Continue Reading

Posted In: Business Strategies

101: News Conferences Monday, August 22, 2011

Let’s deal with one of the most effective methods of communicating with the public through the media: the news conference.... Continue Reading

Posted In: Business Strategies

Repeating History and Failing to Repeat History Monday, September 13, 2010

The philosopher George Santayna is widely credited with the phrase, “Those who fail to study history are doomed to repeat it.”... Continue Reading

Posted In: Business Strategies

101: Writing a Business Book...Why and How? Part 4 Wednesday, July 14, 2010

Whether a book is bought by an established publisher or self-published, the sales promotion chore falls on the shoulders of the author.... Continue Reading

Posted In: Business Strategies

101: Writing a Business Book...Why and How? Part 3 Wednesday, July 7, 2010

The pros and cons of self-publishing a business book.... Continue Reading

Posted In: Business Strategies

101: Writing a Business Book...Why and How? Part 2 Wednesday, June 30, 2010

A publisher will pay you an advance against the book’s earnings, edit and print it and distribute your work to bookstores and online booksellers.... Continue Reading

Posted In: Business Strategies

101: Writing a Business Book...Why and How? Wednesday, June 23, 2010

If you are a business person with a lot of experience, fresh ideas and a desire to share your knowledge you may be thinking about writing a book.... Continue Reading

Posted In: Business Strategies

So...The New Y'Know Friday, March 19, 2010

Verbal fillers like “so” and “you know” can kill your presentations and ruin a great sales pitch.... Continue Reading

Posted In: Business Strategies

Tips to Avoid Fillers When You are Speaking Friday, March 12, 2010

Tips to avoid verbal fillers when you're giving a presentation or sales pitch.... Continue Reading

Posted In: Business Strategies

Toyota and Tylenol Wednesday, February 3, 2010

If corporate crises were a game, the Toyota safety recall would be a Superbowl contender.... Continue Reading

Posted In: Business Strategies

Quotes and Soundbites from Oprah Tuesday, January 5, 2010

One way to make a point in a media interview is to quote or paraphrase a quote from an authority figure.... Continue Reading

Posted In: About Corporations

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