Does every business need a crisis communications plan? No, but a surprising number of businesses -- even small businesses -- do need such a plan.... Continue Reading
Posted In: Business Strategies
Former President Richard Nixon expected a benign interview from Diane Sawyer. What he got was a third degree far surpassing the Frost interview.... Continue Reading
Posted In: Business Strategies
A well-prepared executive can make the media work for him or her. An executive with an agenda can turn almost any media encounter to his or her advantage.... Continue Reading
Posted In: About Corporations
Anyone familiar with gun safety knows to treat all guns as if they are loaded. Similarly, I recommend treating all microphones as if they are live.... Continue Reading
Posted In: Business Strategies
There are many ways to disseminate news about your achievements, your company, your projects: you can write a blog, send out a press release, initiate a call-in to a podcast or radio talk show, pitch yourself to an individual reporter who covers your area of expertise, or schedule a news conference. Let's look at those last three options in more detail.... Continue Reading
Posted In: Business Strategies
If you are a business person with a lot of experience, fresh ideas and a desire to share your knowledge you may be thinking about writing a book.... Continue Reading
Posted In: Business Strategies
A large company asked me to come to a corporate retreat and give a speech to their counselors. My subject was: “How to Become the Go-To Guy for Your Local Media.”... Continue Reading
Posted In: Business Strategies