Posted by George Merlis
Communicating in a Business Crisis Monday, August 12, 2013

Does every business need a crisis communications plan? No, but a surprising number of businesses -- even small businesses -- do need such a plan.... Continue Reading

Posted In: Business Strategies

Mastering Tough Questions From the Media Tuesday, October 9, 2012

Former President Richard Nixon expected a benign interview from Diane Sawyer. What he got was a third degree far surpassing the Frost interview.... Continue Reading

Posted In: Business Strategies

Media Interview Training: George Merlis's Six-Part Guide Monday, March 19, 2012

A well-prepared executive can make the media work for him or her. An executive with an agenda can turn almost any media encounter to his or her advantage.... Continue Reading

Posted In: About Corporations

Treat a Microphone Like a Gun Monday, September 12, 2011

Anyone familiar with gun safety knows to treat all guns as if they are loaded. Similarly, I recommend treating all microphones as if they are live.... Continue Reading

Posted In: Business Strategies

Radio Interviews, Phone Interviews & News Conferences Monday, August 22, 2011

There are many ways to disseminate news about your achievements, your company, your projects: you can write a blog, send out a press release, initiate a call-in to a podcast or radio talk show, pitch yourself to an individual reporter who covers your area of expertise, or schedule a news conference. Let's look at those last three options in more detail.... Continue Reading

Posted In: Business Strategies

How to Write a Business Book Wednesday, June 23, 2010

If you are a business person with a lot of experience, fresh ideas and a desire to share your knowledge you may be thinking about writing a book.... Continue Reading

Posted In: Business Strategies

How to Get On Radio Shows Monday, July 20, 2009

A large company asked me to come to a corporate retreat and give a speech to their counselors. My subject was: “How to Become the Go-To Guy for Your Local Media.”... Continue Reading

Posted In: Business Strategies