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The HBS Blog offers insight on Delaware corporations and LLCs as well as information about entrepreneurship, start-ups and general business topics.

Mail Forwarding Service for Delaware Companies
By Devin Scott Monday, August 5, 2013

After forming a Delaware company with Harvard Business Services, Inc., many of our clients inquire about mail forwarding service to handle incoming mail for their company. This service does not establish a physical presence in Delaware, so it does not trigger filing Delaware annual tax returns. It also exempts you from paying many of the Delaware taxes required by Delaware Resident Businesses.

Your company’s address is  your company’s name with our Lewes Delaware address. There are no P.O. boxes or suite numbers. You have a real physical Delaware address is our corporate offices. When we receive correspondence for your company, we just forward it along. Our various levels offer weekly or daily response. We also offer a service where we will open, scan and email your important mail to you immediately, if you require.

Mail Forwarding vs. Registered Agent Service: The mail forwarding service is optional, and an add-on to our Delaware Registered Agent Services. The Mail Service is for clients who wish to use our address as their mailing address, receive mail at our Delaware headquarters, and have us process their mail and send it to them. Our Mail Forwarding service is offered ONLY to our Registered Agent clients.

The registered agent service is a separate service. It is a requirement that all Delaware formed companies have a physical address in Delaware for the purpose of receiving any legal documents or service of process from the Secretary of State. If we receive anything for your company from the Secretary of State, we will forward to the contact address that you give to us. Mailing all your OFFICIAL mail from the Delaware Secretary of State is included in the Registered Agent Service.

With the mail forwarding service, clients will use our address for any mailing purposes. Clients will often use our address on business cards, flyers, etc. There are different levels of service depending on the amount of mail you expect us to receive. We offer strict confidentiality by not offering your information out to the public.

Basic 6 Mail Forwarding:

This service includes 6 pieces of mail over one year. We suggest this service for clients who expect to receive a few important pieces per year. You have the option to renew or upgrade this service once the 6 forwards have been exhausted or when the year term has expired, whatever comes first. Reasonable letter postage is built into the price. Packages are not included.

Basic 15 Mail Forwarding:

This service includes 15 forwards (15 pieces of mail). We suggest this service for clients who expect to receive approximately 1 letter a month, for example, 1 bank statement a month. You have the option to renew or upgrade this service once the 15 forwards have been exhausted or when the year term has expired, whatever comes first. Reasonable postage is built into the price. Packages are not included.

Premium Mail Forwarding:

This service is based on an annual fee that includes weekly forwarding of all business correspondence (every Friday) for 1 year. Reasonable postage is built-in to the price. Packages are not included.

FAA Mail Forwarding:

This service is based on an annual fee that includes correspondence from the FAA for 1 year. Reasonable postage is built-in to the price. Packages are not included.

We also have International Mail Forwarding services. Simply call, email, live-Chat or skype us.

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Women Entrepreneurs | The HBS Blog | Entrepreneurs
By Carleigh Lowe Tuesday, July 23, 2013

I stumbled upon an interesting article, "How Women Entrepreneurs Can Make a Difference." Take a look at the excerpt below.

A new eye-opening report shows that women are falling behind men when it comes to entrepreneurship. We look at the numbers and possible reasons.

The most notable fact our culture imprints on women is the sense of our limits. The most important thing one woman can do for another is to illuminate and expand her sense of actual possibilities.”—Adrienne Rich

Forty-three percent of Americans believe there are good opportunities to start a business today—the highest number since 1999, according to the latest Global Entrepreneurship Monitor (GEM) report. But there’s one group of entrepreneurs lagging behind: women. Women are less likely than men to want to start businesses, are less likely to actually start businesses, have less confidence in their abilities to start businesses and have lower expectations for the businesses they do start. What’s the deal?

First, the number of women business owners is shrinking:

  • The ratio of women to men participating in entrepreneurship dropped from 8:10 in 2011 to 7:10 in 2012.
  • The percentage of men involved in early-stage entrepreneurial activity rose from 13 percent in 2011 to 15 percent in 2012, while women held steady at 11 percent.
  • 11 percent of men are established business owners, compared to just 7 percent of women.
  • One in five men plan to start a business in the next three years; just one in 13 women do.

So, what’s holding women back? We take a deeper dive into the numbers to see find some possible culprits.

 

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Video: What It Means to Be An Entrepreneur Now
By Carleigh Lowe Monday, July 15, 2013

Watch this short video for great insight on what it means to have your own business now.

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Free Registered Agent in Formation Packages
By Andrew Millman Tuesday, July 9, 2013

When you choose Harvard Business Services, Inc. to form your new Delaware corporation or Delaware LLC, not only are you getting the fastest, most efficient incorporation services, you also receive the first full year of Registered Agent Service free with all our packages. That's right--we give you one year, a full 12 months, free.

If you shop around, you’ll find that some of our competitors don't include any Registered Agent Service in their so-called packages. Despite the fact that Registered Agent service is one of only two requirements for your Delaware company, our competitors don't include it, barely include it or charge you for it separately at outrageously overpriced rates. These are key questions to ask yourself when comparing Harvard Business Services, Inc. to our competition. Make sure to check the fine print and ask them about the cost of their Registered Agent Service, or if it's included in their business formation packages.  You'll be shocked at what you find. Harvard Business Services, Inc. includes the first full year (yes, we mean 12 months, aka 365 days) of Registered Agent Service in all our packages when we file your new Delaware corporation or Delaware LLC. You'll then pay only $50 per year, guaranteed to remain fixed at $50 per year for the life of your company. It is, by far, the lowest rate in the industry. When you renew your Registered Agent Service, you can choose to pay multiple years of Registered Agent Service in advance and save even more.

1 - year $50

2 - years $90

3 - years $125

If you would like to stop overpaying your Registered Agent, you can easily switch your Registered Agent Service to Harvard Business Services, Inc. You'll save more hard-earned money over time when you choose Harvard Business Services, Inc. for your Delaware company formation and Registered Agent needs. Call one of our helpful Formation Specialists today at 1-800-345-2677. We look forward to assisting you. 

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Q&A: Joe Pulizzi of Content Marketing Institute
By Kathryn Hawkins Monday, July 8, 2013

As CEO of the Content Marketing Institute, Joe Pulizzi has done more to champion the cause of content marketing—marketing to prospects by developing compelling and helpful content—than just about anyone else.

His organization publishes daily blogs and tutorials on how large and small businesses can make use of content marketing. He also spearheads an annual conference, Content Marketing World, where participants can get a firsthand look at the strategy behind successful brands’ content marketing campaigns.

Pulizzi took the time to share some valuable insights on how small businesses can create their own winning content strategies.

How would you define content marketing in a nutshell?

Content marketing is the marketing and business process for creating and distributing valuable and compelling content to attract, acquire, and engage a clearly defined and understood target audience, with the objective of driving profitable customer action.

Content Marketing is owning, as opposed to renting media. It’s a marketing process to attract and retain customers by consistently creating and curating content in order to change or enhance a consumer behavior.

Such content can be defined as:

Compelling content that informs, engages or amuses.

What makes content marketing different than simple content is that content marketing must do something for the business.

“…with the objective of driving profitable customer action.”

How should businesses decide what types of content to focus on, and what subject areas to cover?

Content marketing is not the act of creating content, but a business strategy, approach and process. There are many steps to a great content marketing plan.  The first is, "what are the key pain points or passion triggers of my audience". That focuses us on our audience. From that, we need to develop our content marketing mission statement. This is basically the "why" we, as a business, create content in the first place. So many businesses fill channel buckets (content for Facebook, Twitter, etc.) without understanding what's in it for the reader. For businesses to be successful in content marketing, there needs to be a clear "why,",for a particular content niche, to a very defined audience.

That, and the understanding that our customers don't care about us, or products or our services, is the best place to start. We often think that it's enough to have great products. Today, we need to develop passionate subscribers to our brand because, simply put, our customers can easily ignore us unless we are interesting to them. We become interesting be developing consistent, epic content in multiple forms.

What’s the benefit of providing content that doesn’t directly promote your company?

I'll give you an example: At our company, the Content Marketing Institute, any piece of content we deliver that is product-related and not helpful information gets about 20% of our normal traffic. Content that is self-serving isn't shared. It doesn't create an emotional connection. It isn't searched for in Google.

So, there is nothing wrong with talking about our products and services—there is a time for that.  But what about 99% of the other parts of the buying cycle when our customers aren't ready to buy, or they are already customers and need inspiration?  That needs to be truly helpful and inspirational content.  Search, social and lead generation doesn't work when the content isn't focused on the customers' needs.

For business owners, how does content marketing fit in with digital advertising? Do you think that it makes sense for most businesses to invest in content marketing instead of advertising, or should they maintain a mix?

Well-rounded companies spend on both content marketing and advertising. The problem today is that most organizations spend so much more on traditional advertising than on content marketing. We are in a correction of sorts, and spend is starting to get more in line with real life—which is why we are seeing a spending shift to content marketing.

Content marketing can be an important part of digital advertising. As content marketers, our goal is to develop subscribers. We can use online advertising to drive people to our content, and then get them to subscribe to our content products. Then, when they are ready to buy, they'll buy from us...since we are delivering amazing content solutions to them. Paid to Owned content strategies can work incredibly well. American Express Open Forum does this quite well, paying to promote their educational content to drive new subscribers and credit card signups.

What are some of the most innovative examples of content marketing that you’ve come across recently?

Content 2020 from Coca-Cola is a must watch. It basically lays out Coke's content strategy. Red Bull is a content marketing master (check out Red Bulletin), as it P&G and their content sites HomeMadeSimple.com, BeingGirl.com among others. On the B2B side, I love Indium's blog and Openview Labs from OpenView Venture Partners. I look at content innovation over a long period of time. One-off viral hits don't really mean much to me—those are more campaign-focused than program-focused.

Why did you develop the Content Marketing Institute? What role do you hope it will play for businesses interested in getting involved in content marketing?

Most brands are terrible at creating and distributing compelling stories.  Most brands are creating content in multiple silos in the organization and it's a holy mess. We created CMI to help make sense of all this and work to advance the practice of content marketing. Also, with Content Marketing World, our annual event, now marketers with similar roles can get together and network. Many of these brand content positions in the organization are brand new, and the individuals need support.

Let's face it: There is a ton of horrible content out there. If we can work with enterprise brands and help them create value instead of destruction, then we feel we are doing some good in the world.

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