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You're ready to start a new business venture. Like many others, you’ve decided to form your new corporation or LLC in Delaware, which is recognized around the world as "The Incorporation State." The question is: "Where do I start?"
Traditionally, the first step in the process, and often the most difficult, is coming up with the name of the company. We all know how important the company name can be—it can make or break your business. There are several things to be considered when deciding on the name. You want it to be catchy and memorable, but also to be reflective of the type of business you will be conducting. One important aspect that is often overlooked is the domain name.
Today, we are living in the information age. Everything is available at our fingertips with just the click of a mouse. What better way to market a new business? Most businesses, at one point or another, will want to benefit from setting up a website for their new company. That being said, in many cases when the name is chosen for the business, the domain name is an afterthought.
If a website is in the cards for the new business, whether now or in the distant future, it's probably not a bad idea to secure your domain name prior to setting up the company. This will save you time and money in the long run.
Before securing the domain name, Harvard Business Services can check the company name for you in real-time by phone, email, live chat, or Skype (DelawareInc). We can tell you in a matter of seconds if the name is available or not. The name must be unique enough so that it does not match that of another Delaware company already in existence. There are certain words that do not count towards the name search criteria, for example, the words "the", "at", "a", "an", "to", "the", "and" (and the and symbol "&") will not count towards availability. Nor will capitalization, spacing, punctuation, etc. The company name will also need to include a corporation ending, which also does not count towards the name search criteria.
For LLCs, the options are:
For corporations, the options are:
Keep in mind that not all company names are a home-run at first. Take a look at the original names of some well-known companies, they may surprise you. If you don't love the name of your company, we can always file a name amendment with the state of Delaware.
If you have any questions about the name for your new Delaware corporation or LLC, reach out to Harvard Business Services today at 1-800-345-2677 ext. 6133 or firstname.lastname@example.org.
*Disclaimer*: Harvard Business Services, Inc. is neither a law firm nor an accounting firm and, even in cases where the author is an attorney, or a tax professional, nothing in this article constitutes legal or tax advice. This article provides general commentary on, and analysis of, the subject addressed. We strongly advise that you consult an attorney or tax professional to receive legal or tax guidance tailored to your specific circumstances. Any action taken or not taken based on this article is at your own risk. If an article cites or provides a link to third-party sources or websites, Harvard Business Services, Inc. is not responsible for and makes no representations regarding such source’s content or accuracy. Opinions expressed in this article do not necessarily reflect those of Harvard Business Services, Inc.