Benefits of a Blog for Your Business

While clients continue to form Delaware companies from all around the world to conduct lawful business activities, sometimes thinking about other ways you can continue to keep in contact with your own clients and potentially connect with new businesses will lead your company to have more success in the long run. One resource that continues to be helpful for Harvard Business Services, Inc. (HBS) is emailing a weekly blog to our clients who wish to receive this specific correspondence and posting the blog on the company website.  At HBS, we started blogging for our business in 2009 so that HBS could continue to provide pertinent information and resources to clients. Now, many years later, HBS sends out 2 blogs a week.

While some may say, “it’s just another email that fills my inbox,” or some may argue that the blog material posted on the website is information they’re already aware of, sending out a blog consistently to your clients can have a number of positive impacts to your business and contribute to the success of your clients as well.

For instance, HBS sends out informative blogs pertaining to how clients, with services from HBS, can complete various filings with the Delaware Division of Corporations, such as conversions, amendments, etc.  HBS also sends out blogs that provide timely information regarding specific entity types or the annual Delaware fees, such as the Franchise Tax and information pertaining to new developments in the industry.  HBS can also make clients aware of routine filings that some may neglect.

One of the main benefits of blogging to your website and emailing blogs directly to your clients is that your company can put out pertinent information to keep your clients informed about various topics in your specific industry.  The blog may keep clients engaged and active, and the resources you can provide may be beneficial to their overall success.  Clients are also able to interact with your company even further, whether by leaving comments or reaching out to your company so that you can assist them directly, which improves customer service and overall satisfaction.  This also shows your knowledge and authority within your specific industry.

Posting or sending out a blog to your clients is also a way to continue to educate your clients pertaining to the specific industry you’re involved in.  For example, if you have a construction business, you may want to publish blogs related to the scope of upcoming projects and the materials being used.  You may want to list new innovative methods of how a specific project is being done to bring more interest to your business and to the industry.

Another benefit of a company blog is that it keeps your business name relevant and continues the communication with your clients even after doing business with them. Clients may want to visit your website more frequently to read the blog to become better educated in the services your company provides.  They may have more questions about your business, and in turn, this could lead to even more business generated for your company.

Along with educating and keeping in contact with existing clients, posting a blog to your website may also help your company attract more customers, as clients may be able to find your website with a simple internet search when looking for more information pertaining to a topic related to your business.

For example, from an HBS perspective, a client may be interested in forming a Delaware company but they’re not sure if they wish to form a Delaware Public Benefit Corporation or Non-Profit Corporation. This individual might search the Internet for information pertaining to the differences between these entity types and your blog may be the website that they locate and find useful.

There are various ways for companies to improve their business, stay connected with existing clients and attract future customers.  Posting an informative blog continues to be a very successful tool for those wishing to provide and educate those who become or remain interested in their industry.

If you’re looking to form a new Delaware company and obtain an EIN for the entity, or if you have any questions regarding the Delaware formation process, we can be reached at 1-302-645-7400 or 1-800-345-2677 ext. 6900 or via email at info@delawareinc.com. We can also be reached via Skype at delawareinc.