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The Why Imperative
Companies Served Since 1981

The Why Imperative


By Carleigh Lowe Friday, November 13, 2009

Marketing guru Seth Godin has done it again with a very thought-provoking post on his blog. Below is an excerpt:

Successful organizations spend a lot of time saying, "that's not what we do."

It's a requirement, because if you do everything, in every way, you're sunk. You got to where you are by standing for something, by approaching markets and situations in a certain way. Sure, Nike could make money in the short run by licensing their name to a line of wines and spirits, but that's not what they do.

"That's not what we do," is the backbone of strategy, it determines who you are and where you're going.

Except in times of change. Except when opportunities come along. Except when people in the organization forget to ask, "why?"

 

 

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