The Fun Theory


This is a fantastic new viral advertising video produced by Volkswagen about the Fun Theory and it is certainly doing a great job spreading the VW logo around the web. Cleverly, the video does not mention the Volkswagen brand until the very end; instead it showcases an experiment. Does turning a set of subway stairs into a real-life piano encourage people to use them? (answer: yes, 66% more). This video has nothing to do with business but it got me thinking....How can we apply this fun theory to business or office environments? How can we make the mundane tasks at work more fun?

Please share your thoughts/ideas in the comments. We would love to know how you take the ordinary work day and turn it into something extraordinary!

More By Carleigh Lowe
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