Customer-Centric Marketing Plan

By Carleigh Lowe Wednesday, July 21, 2010

Marketing can be a tough area for small business owners to tackle. Most of the time marketing plans are too company-centric and not customer-centric. Blogging Innovation just published a great article entitled "How to Write a Marketing Plan with Five Questions," which features 5 simple questions to ask yourself before you create a marketing plan. These questions will help you focus on your customer's perspective. Below is an excerpt:

  1. What/who are your targets?
  2. What do they care about? What outcome are they seeking?
  3. Where do you find them?
  4. What or who influences them?
  5. How do they want to engage and (eventually) buy?


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