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Posted by Jake Cornelius


Book Review: Hey Whipple, Squeeze this Thursday, August 13, 2009

How do you create an ad, and what is the ad business like? Luke Sullivan's ‘Hey Whipple, Squeeze This’ gives an inside look at the ad industry.... Continue Reading

Posted In: Business Strategies

Book Review: How to Castrate a Bull Wednesday, July 22, 2009

Yes, the title sucked me in. You've got to admit it, though; How to Castrate a Bull is an eye-catching title for a business book.... Continue Reading

Posted In: Business Strategies

Book Review: Money: Whence it Came, Where it Went Tuesday, July 7, 2009

A hierarchy of Western currencies has developed: the Swiss franc; the US Dollar; the Euro; and the British Pound.... Continue Reading

Posted In: Business Strategies

Book Review: The Anatomy of Persuasion Friday, June 26, 2009

The Anatomy of Persuasion is a book based on, and used in conjunction with, Aubuchon's 'Anatomy of Persuasion' seminars.... Continue Reading

Posted In: Business Strategies

Panic: The Story of Modern Financial Insanity Wednesday, June 10, 2009

In 'Panic: The Story of Modern Financial Insanity,' Michael Lewis analyzes market runs after the 1987 crash.... Continue Reading

Posted In: Business Strategies

Book Review: Mass Affluence Wednesday, May 27, 2009

Americans are cutting back on spending.It's quite a contrast from just five years ago when the book Mass Affluence was released.... Continue Reading

Posted In: Business Strategies

Book Review: The Strategy of Conflict Monday, May 11, 2009

I get a kick out of seeing how people respond to various stressful circumstances.... Continue Reading

Posted In: Business Strategies

Book Review: Small Giants Monday, April 27, 2009

America is full of mom & pop grocery stores, printers, clothing stores, photo studios, computer repair shops, and restaurants.... Continue Reading

Posted In: Entrepreneurs & Start-Ups

Book Review: Longitude Friday, April 10, 2009

I haven't been on this planet for a very long time, but I'm astounded by the rate at which technology has advanced.... Continue Reading

Posted In: Business Strategies

Book Review: A Good Hard Kick in the Ass Monday, March 30, 2009

Even if your new business is several years away, this book may help you get a perspective on what to expect.... Continue Reading

Posted In: Business Strategies

Book Review: Fooled by Randomness Wednesday, March 11, 2009

As humans, we like to know why things happen and sometimes apply the wrong cause to an effect.... Continue Reading

Posted In: Business Strategies

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