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Posted by Jake Cornelius


Book Review: Hey Whipple, Squeeze this Thursday, August 13, 2009

How do you create an ad, and what is the ad business like? Luke Sullivan's ‘Hey Whipple, Squeeze This’ gives an inside look at the ad industry.... Continue Reading

Posted In: Business Strategies

Book Review: How to Castrate a Bull Wednesday, July 22, 2009

Yes, the title sucked me in. You've got to admit it, though; How to Castrate a Bull is an eye-catching title for a business book.... Continue Reading

Posted In: Business Strategies

Book Review: Money: Whence it Came, Where it Went Tuesday, July 7, 2009

A hierarchy of Western currencies has developed: the Swiss franc; the US Dollar; the Euro; and the British Pound.... Continue Reading

Posted In: Business Strategies

Book Review: The Anatomy of Persuasion Friday, June 26, 2009

The Anatomy of Persuasion is a book based on, and used in conjunction with, Aubuchon's 'Anatomy of Persuasion' seminars.... Continue Reading

Posted In: Business Strategies

Panic: The Story of Modern Financial Insanity Wednesday, June 10, 2009

In 'Panic: The Story of Modern Financial Insanity,' Michael Lewis analyzes market runs after the 1987 crash.... Continue Reading

Posted In: Business Strategies

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