Most entrepreneurs don’t start out with a full public relations department. In fact, most entrepreneurs are their own public relations department in the beginning. They identify their company’s news, create a media contact list, and write and send press releases. This post focuses on how to write an effective, basic press release for your company. The good news is—it’s easy!
As you might guess, a press release provides a media contact with the information they need to write about your company. A good press release is short, clear, thorough, and without errors. Most press releases adhere to a standard format including: the heading, the headline, the body (with a quotation), and your company’s boilerplate.
The heading. Make sure your press release includes the most pertinent information at the top. It should read: For immediate release and give the date. Include a contact name with a title and an email address.
The headline. The headline is important! Begin with your company name followed by a strong, specific verb. For example, Harvard Business Services Launches Video Series for Entrepreneurs. There are those who say you need experience in Search Engine Optimization to write a headline. Don’t let this stop you. If you have in mind the top three key phrases and/or words your audience is searching, you are on your way.
The body. In this part of the press release, answer the questions: who, what, when, where, and why? In addition, include at least one quote from a key figure—probably you. If a media contact writes about your company and does not have time to interview you, they will use this quote.
The boilerplate. Finally, include a boilerplate and let your audience know how to contact you to learn more. Briefly describe your company, what you do, and who you are. End with a reiteration of your contact information. It is always helpful to include a relevant link to your website or blog. Finally, if you are publicizing something to a highly visual audience (say comic book readers) or from within a primarily visual industry—such as Interior Design or Architecture, send an image.
See below for a basic example:
For immediate release: February 21, 2011
Contact: Christina Cornelius, Director of Public Relations, Christina@delawareinc.com
Harvard Business Services Launches Video Series for Entrepreneurs
February 21, 2011 (Lewes, Delaware)—Harvard Business Services (HBS) announces the release of a video series for entrepreneurs seeking information about forming a company in Delaware.
“We at HBS have a long tradition of guiding entrepreneurs through what can sometimes be a daunting process of forming their own companies. We are pleased to offer a video series that answers the questions entrepreneurs ask us the most,” says chairman and CEO Rick Bell.
HBS’s video series covers the following topics:
About the HBS Blog
Launched in March 2009, the HBS Blog covers a wide variety of topics ranging from tips on raising capital to business basics on how and why to incorporate. Harvard Business Services created the blog as a tool to empower entrepreneurs through thought-provoking articles. In addition, the HBS Blog is a virtual community where entrepreneurs can join an open dialogue and share expertise.
About Harvard Business Services, Inc.
Founded in 1981, Harvard Business Services has formed more than 80,000 corporations and Limited Liability Companies. Harvard helps clients to incorporate in Delaware (DE), form Delaware Limited Liability Companies (LLCs), conduct business filings, pay franchise tax, and research corporate formations. Now in its 30th year of service, Harvard Business Services builds on its tradition of providing same-day business filings combined with unparalleled customer service.